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'Maple Moose' Wins Lay’s Canada’s 'Do Us a Flavor' Contest

'Maple Moose' Wins Lay’s Canada’s 'Do Us a Flavor' Contest

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The flavor beat out its 2 challengers

Creamy Garlic Caesar, Maple Moose, Grilled Cheese & Ketchup, and Perogy Platter were all contenders for the top prize.

Back in May, Lay’s announced the winner of its "Do Us a Flavor" contest, in which three chip flavors suggested by everyday Americans — Sriracha, Chicken & Waffles, and Cheesy Garlic Bread — competed against each other to be crowned champion and receive national distribution. Cheesy Garlic Bread won that battle, and now Canada has just announced its winner. It’s a weird one.

Creamy Garlic Caesar, Maple Moose, Grilled Cheese & Ketchup, and Perogy Platter were all contenders, and this week the winner was made official: Maple Moose.

Recently named one of the wildest chip flavors ever by The Daily Meal, Maple Moose doesn’t just taste like maple syrup, which would be a little weird in itself, but it actually has meat flavor as well, so it literally tastes like a combination of maple syrup and moose. How weird is that?

The winner, Tyler LeFrense (who came up with the idea) won $50,000 CAN, plus 1 percent of all profits. The flavor will be re-released in the Great White North at the end of November. We don’t think we’ll be trekking north of the border for a sample.

'Maple Moose' Wins Lay’s Canada’s 'Do Us a Flavor' Contest - Recipes

Lay's is a brand of potato chip varieties, as well as the name of the company that founded the chip brand in the United States. It has also been called Frito-Lay with Fritos. Lay's has been owned by PepsiCo through Frito-Lay since 1965.

"Lay's" is the company's primary brand, with the exception of limited markets where other brand names are used: Walkers in the UK and Ireland Smith's in Australia Chipsy in Egypt [1] and the West Balkans [2] Tapuchips in Israel [3] Margarita in Colombia Sabritas in Mexico and, formerly, Hostess in Canada.

Moose-maple flavour combo wins potato chip contest

The deputy mayor of a small town in southwestern Newfoundland has combined two icons of Canadiana — moose and maple syrup — to win a nation-wide contest to develop a new flavour of potato chips.

Tyler LeFrense, from Isle aux Morts, came up with the idea for Maple Moose flavoured potato chips, and submitted the idea as part of Lays' ɽo Us a Flavour' contest.

His unconventional flavour combination beat out other top entries like Creamy Garlic Caesar, Grilled Cheese and Ketchup, and Perogy Platter, and won a $50,000 grand prize.

LeFrense said he got the idea while he was making a maple ham one day, and tried the same with moose meat.

According to LeFrense, not everyone may have liked his flavour idea, but it seemed to do pretty well.

"Everybody's got a different preference and different likes and dislikes kind of thing, but other than that I'm getting a lot of good feedback and a lot of support from the community, from the province, and right across Canada for that matter, actually," he said.

"It was the most random thing in my life to do this, I had no intentions of … I was just going through Facebook, seen it there, and said, 'What the heck, I'll try it.' And lo and behold, I come out on top."

LeFrense said he doesn't have a plan for his winnings just yet.

"I haven't really put any thought into that part of it yet, I guess . just letting it sink in that I actually won the nationwide contest. But I'm sure that my little girl, she's three years old, she'll be getting a little dip at it for sure."

LeFrense will also receive one per cent of the overall sales of the chips for as long as they're on the shelves.

Canadian regions inspire flavours in Lay's latest potato chip contest

MISSISSAUGA, Ont. -- Four finalists have been chosen for Lay's Canada's Do Us a Flavour Tastes of Canada contest.

Contestants were asked to come up with a potato chip recipe idea based on their favourite food and the Canadian region that inspired it.

The company said it received almost 950,000 submissions.

The four flavours, which will be available in stores in early August for a limited time, are:

  • Cowboy BBQ Beans on Lay's Wavy by Brenda Boghean of Calgary, inspired by rodeo food in Western Canada.
  • Butter Chicken on Lay's Original by Darryl Francispillai of Mississauga, Ont., inspired by his South Asian heritage and home in Ontario.
  • Montreal Smoked Meat on Lay's Original by Zdravko Gunjevic of Waterloo, Ont., inspired by Quebec and named for that city's deli favourite.
  • PEI Scalloped Potatoes on Lay's Original by Jordan Cairns of Burlington, Ont., inspired by his favourite side dish at family dinners and the spuds' cultivation in Atlantic Canada.

Voting to determine the top chip flavour runs from Aug. 11 to Sept 30. Canadians can vote at, on Twitter or Instagram, or by text.

The finalist garnering the most votes will win $50,000 plus one per cent of their flavour's future sales.

The winning flavour will be announced and available across Canada in late November.

Creamy Garlic Caesar, Grilled Cheese & Ketchup, Maple Moose and Perogy Platter are Lay’s Canada’s ‘Do Us a Flavour’ Finalists

I’ve got to admit Canada, I’m a little disappointed in you. Where else am I supposed to get poutine-flavo[u]red potato chips if not up north, huh?

Frito Lay Canada has just entered the final stages of its Lay’s “Do Us a Flavour” contest, which, similarly to ours, allowed fans to propose new Lay's potato chip flavors for the chance to be made into the brand’s newest official flavor. Except for some reason Canada gets four instead of three (wtf, USA?) and theirs just sound cooler.


The salad inspired-Creamy Garlic Caesar, the after school snack-reminiscent Grilled Cheese & Ketchup, the super Canadian-sounding, maple syrup flavored-Maple Moose and the Polish dumpling-inspired Perogy Platter are all currently in the running to win their inventors $50,000 and 1% of the flavors’ sales, starting now.

The press-release, via Potato Pro, describes the flavors as follows:

"Creamy Garlic Caesar:

British Columbia's Jill Munro was thinking of Caesar - the king of salads, topped with tasty parmesan and croutons while dreaming up her flavour. For Canadians who like their salad with a crunch, Creamy Garlic Caesar is your candidate

Grilled Cheese & Ketchup:

Who doesn't cherish the memory of coming home from school for lunch and enjoying a grilled cheese sandwich with ketchup for dipping, made by mom? Ontario's own Angela Batley used this as her inspiration for what she hopes will be the next great Lay's flavour. For everyone who believes in creamy cheddar grilled cheese and tangy ketchup - vote Grilled Cheese & Ketchup today.

Maple Moose:

Newfoundlander Tyler LeFrense only needed to look around his hometown of Isle Aux Morts to draw his iconic inspiration. For Canadians who agree that maple syrup makes everything taste better, Maple Moose is the flavour to rally behind.

Perogy Platter:

Alberta's Lucas Crawford can't get enough of the perogy platter served at his favourite hometown diner. This was the spark for a brilliant chip flavour idea - one that would allow Lucas to enjoy this delight, with sweet onions and smoky bacon anytime, anywhere in chip format. For those who believe in hometown deliciousness, get behind the Perogy Platter candidate!"

Why Canadians are better snackers: Grilled Cheese and Maple Moose chips

When Lay’s held a flavor contest in the U.S. earlier this year, the best flavors people could come up with were Sriracha, Cheesy Garlic Bread and Chicken and Waffles. Cheesy Garlic Bread won. Not bad, but where’s the imagination people? Apparently it’s all in Canada.

Reddit user r/funny recently posted a photo with the caption: “As an American, this is my highlight to a trip to Canada.” One may expect to see a photo of a big plate of poutine, a hockey jersey or a group of smiling Mounties. Instead, he posted a photo of four bags of Lay’s potato chips. A surprise, until you read the flavors.

Lay’s is holding a flavor contest in Canada and the four finalists are anything but boring. They include Bacon and Onion Perogy, Grilled Cheese and Ketchup, Maple Moose, and Creamy Garlic Caesar Salad. Why didn’t we think of those? And what the heck is Maple Moose?

The Lay’s Canada Facebook page describes the Maple Moose flavor as “a smoky flavour with a hint of sweetness.” And the bag features a cartoon moose wrapped around a container of maple syrup. Is the smoky flavor supposed to be what a moose tastes like? Ew, but major points for thinking outside the box.

And a pierogi flavor opens up an entire new world of ethnic-food-flavored chip possibilities. Thai boat noodle, cochinita pibil and chana masala should all be in the running next year, eh?

Moose meat and maple- a winning flavour for Canadian potato chips…really.

Potato chips with a hint of moose meat taste and maple syrup. The new flavour goes on sale in Canada next month,

Canadians have some unique food tastes..and here’s proof.

In February of this year Lay’s Potato chips announced a nationwide campaign for a new flavour for the line-up of chips (crisps in the UK) along with promotionall help from Canadian star comedian Martin Short.

Canadians were asked to submit their flavour ideas in a contest called, “Do Us a Flavour”, with a $50,000 prize.

There were 6 00-thousand ideas submitted. The company chose four finalists- – Creamy Garlic Caesar, Grilled Cheese & Ketchup, Perogy Platter and Maple Moose.

The winner has been announced, and goes to Tyler LeFrense of Isle Aux Morts, Newfoundland, for Maple Moose.

Tyler says he created the idea originally when he was cooking some breakfast ham and poured a little maple syrup over it. He later thought later he’d try the same thing and added some maple to a frying pan and slowly cooked some moose meat and tried a little maple syrup on that.

“ It was pretty good on the tastebuds!” he said.

Mr LeFrense says he’ll put money aside for his daughter’s education, and buy a boat. © CBC

He suggested the unusual flavour in the contest, which was obviously rather different than the hundreds of thousands of other suggestions.

The four finalist recipes were created and put into selected stores where people could buy them and vote on their choice between July 30 and October 16.

The win has brought a lot of attention to Mr LeFrense and to Isle aux Morts Newfoundand, a town of just 813 souls. © Google

Although there was a great deal of negative comments about the chip flavour in social media, it came out on top in actual votings, and not just from LeFrense’s town where he is the depty mayor which only has 813 residents.

The new flavour will be relaunched in Canada next month. Mr LeFrense will also recieve !% of the money from sales.

Lay’s “Do Us a Flavor” 2017: Wavy Fried Green Tomato

Frito-Lay is at it again. They know people – well, people like me, anyway – can’t resist a limited edition. Or something weird and unique. Or, let’s face it, a chance to pass judgment. So, for the fifth year running, they bring us the “Do Us a Flavor” contest: three or four limited-edition flavors made highly visible with special in-store displays, plus a website where tasters can weigh in on their favorites. Previous U.S. winners include Kettle Cooked Wasabi Ginger and Southern Biscuits & Gravy.

Canada has its own version of the contest, “Do Us a Flavour,” whose past winners include Jalapeño* Mac & Cheese and … Maple Moose? A little googling reveals that yes, that flavor was supposed to taste like moose meat and maple syrup. You do you, Canada. Apparently Canada is also home to “All Dressed” flavor Ruffles potato chips: the combined flavors of barbecue, sour cream and onion, ketchup, and salt and vinegar. (Supposedly these were made permanently available in the US in 2016, but I’ve never seen them. Maybe they just aren’t sold in New Mexico?)

But back to this year’s contest. 2017 introduces just three flavors: Crispy Taco, Kettle-Cooked Everything Bagel, and Wavy Fried Green Tomato. First up, Wavy Fried Green Tomato.

The back of the package has a photo and quote from Gregory Pope of North Carolina, the guy who pitched the flavor. He tells us that fried green tomatoes, golden brown with salt and pepper, remind him of his childhood in Georgia and are the perfect feel-good food. (Want to know more about our friend Greg? He’ll chat you up in this video.)

A look at the ingredients list reveals that the seasoning blend includes buttermilk tomato, onion, and garlic powders paprika and brown sugar, among other flavorings. The buttermilk makes me think there’ll be a kind of ranch flavor to these.

The chips are really attractive, a deep golden brown, very much the color of the batter on the fried green tomatoes on the front of the bag. Greg must be delighted! Honestly, I haven’t had a fried green tomato in years, so I can’t attest to how much these taste like one, but they’re quite good. The buttermilk flavor is clear, its light tang augmented by gentle spice and a subtle vegetal flavor that my brain is totally willing to accept as tomatoey. It seems like a bright, herbal version of ranch. The texture is light and crisp. The more of them I eat, the better I like them. Arne likes them too in fact, I had to grab the bag and take it to the kitchen for some photos before we ate them all.

I’ve tried a few of the “Do Us a Flavor” flavors before: Southern Biscuits & Gravy, West Coast Truffle Fries, New York Reuben, and Wasabi Ginger. I think Fried Green Tomato may be the most successful.

Next week: Everything Bagel with Cream Cheese!

*Seriously, Microsoft? In order to make an n with a tilde over it, I have to type ALT-0241? (Not on the numbers above the letter keys, only on the side number keypad.) That’s barbaric.

Calgarian’s Jalapeno Mac ‘N Cheese flavour wins Lays chip contest

CALGARY – Jalapeno Mac N’ Cheese beat the competition to become Canadians’ preferred flavour in a potato chip contest.

Randall Litman of Calgary, who came up with the winning combination, takes home $50,000 plus one per cent of future sales of Jalapeno Mac N’ Cheese on Lay’s Wavy, Lay’s Canada announced Tuesday.

The variety of foods on the same plate at summer barbecues was Litman’s inspiration. He said his favourite combination is when potato chips end up next to macaroni salad, adding some jalapeno to give it a kick.

“It’s incredible to think that my submission, which started from a conversation I had with my wife at a barbecue, will now join the Lay’s flavour lineup,” Litman said in a release.

Earlier this year, the Lay’s Do Us a Flavour contest challenged Canadians to submit ideas for their favourite potato chip flavour. In less than two months, the contest received more than a million submissions. In August, Lay’s revealed the four finalists and Canadians had until Oct. 15 to vote for their favourite.

The other three finalist flavours were: Bacon Poutine on Lay’s Original by Guillaume Lorrain from Trois-Rivières, Que. Cinnamon Bun on Lay’s Original by Gloria Melanson from London, Ont. and Tzatziki on Lay’s Kettle Cooked by Denise Vella from Cambridge, Ont.

Lay's Is Starting The Year Off Right With 3 New Chips That Sound Crazy Flavorful

One of my resolutions for 2020 was to try new things and, let me tell ya, the food industry is making that really easy for me. The latest brand to start off the decade with new products and flavors is none other than Lay's they'll be releasing three brand new kinds of chips this month.

All three chips are totally different not only in flavor, but also in texture and crunch. The new products are Cheddar Jalapeño, Poppables Sea Salt & Vinegar, and Kettle Cooked Flamin&rsquo Hot. Asking me which one of these is likely to be my favorite is like asking a mother to choose her favorite child. They all sound that good.

I think the most notable part of these new chips is that they all combine the classic with the unconventional. The Cheddar Jalapeño flavor is in conjunction with the traditional Lay's plain potato chips we all know and love. Ya know, the ones that come in the bright yellow bag! The familiar texture with a new cheesy, semi-spicy flavor definitely makes it an easy transition from your normal chip preference.

The salt and vinegar-flavored Poppables give my personal favorite flavor a bit of a revamp. Poppable Lay's chips are lighter and airier, letting you focus on the taste of the salt and vinegar without cutting your tongue like the traditional salt and vinegar chips do after eating, uh, an entire bag.

And, oh boy, these Kettle Cooked Flamin' Hot snacks! These are definitely the new chip I'm most curious about because I wonder how they will taste in comparison to Flamin' Hot Cheetos or other spicy chips like Takis. I'd think that the kettle-cooked potato chip base with the Flamin' Hot topping would make it extra crunchy, as well as easier to really enjoy the spice.

There are enough variations in these three new flavors for everybody to be able to choose one they like the best. Thankfully, we won't have to wait too long to find out which we prefer since they're hitting shelves sometime this month.

Watch the video: The Lays Do Us a Flavour Contest Returns (July 2022).


  1. Goltijas

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  2. Eugenio

    Rather valuable idea

  3. Quirin

    the remarkable phrase and is timely

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